Pensacola, Florida, is a city rich in history, but there’s one chapter often overlooked—the history and culture of the Indigenous peoples who have lived here for centuries. Today, as we work toward a future of inclusion and respect, it's crucial to understand how we can actively support and uplift the Indigenous communities in our local area. By combining cultural respect with proactive action, we can help ensure that the Muscogee (Creek) and Pensacola tribes are recognized, supported, and celebrated in our community.
The History of Indigenous Peoples in Pensacola
Before Pensacola became the city we know today, it was home to the Muscogee (Creek) and Pensacola tribes, whose history in the region spans thousands of years.
The Muscogee (Creek) Tribe
The Muscogee people lived along rivers, thriving through agriculture, hunting, and trade. Their society was organized around communal living, with councils of elders and spiritual leaders guiding their communities. Despite the arrival of Spanish explorers in the 1500s and the subsequent tragedies of colonization—diseases, warfare, and forced relocation—the Muscogee people maintained their cultural traditions and continue to fight for their heritage today.
The Pensacola Tribe
The Pensacola people, the namesake of the city, lived along the Gulf Coast, relying on fishing and trade. They too faced displacement and hardships from European colonization. While much of their history has been overlooked, their legacy endures through the efforts of Indigenous groups working to preserve their culture.
European Encounters and Displacement
Spanish colonization in the 16th century brought conflict and hardship to the Indigenous tribes. Over the centuries, most were forcibly relocated, especially during the Trail of Tears, which displaced tribes to areas like Oklahoma.
Legacy and Modern Day
Today, organizations and museums like the Creek Nation of Florida and the Indian Temple Mound Museum work to preserve the culture, traditions, and history of the Muscogee and Pensacola tribes. Understanding this history helps us recognize the deep roots of Indigenous peoples in our community and the importance of supporting their ongoing efforts to reclaim their heritage.
How Business Owners Can Help
1. Support Indigenous Organizations
One of the most impactful ways to support Indigenous peoples in Pensacola is by engaging with organizations dedicated to preserving their history, culture, and rights. Here are some key organizations making a difference:
The Creek Nation of Florida: While smaller than other tribal organizations, this group is dedicated to preserving the heritage of the Creek people. Advocating for their recognition and supporting their events helps sustain their culture. Learn more about this organization
The National Native American Heritage Association (NNAHA): Although their reach extends beyond Pensacola, this organization works to foster understanding of Native American culture through community projects and advocacy efforts. Learn more about this organization
2. Engage with Local Laws and Policies
Supporting Indigenous communities also means staying informed about policies and legislation affecting their rights and welfare. Recently, several key issues have emerged:
Tribal Recognition Bills: While the Muscogee Creek Nation are federally recognized, the Pensacola tribe is not. Advocating for these bills is crucial in securing the rights and resources Indigenous communities deserve. Recent local bills included CS/HB 675 (which failed in the State Affairs Committee) and SB 954 (which died in Governmental Oversight and Accountability, a bit ironic if you ask me)
Environmental Protection Laws: Indigenous communities, including those in Pensacola, have historically advocated for the protection of natural resources. Supporting environmental laws that protect land and habitats is another way to show respect and solidarity with Indigenous peoples. Recent projects include Project GreenShores and Florida Forever.
By voting and voicing support for these laws, you contribute to the protection and enhancement of Indigenous rights in the region.
3. Visit and Support Indigenous-Owned Businesses and Museums
Shopping from Indigenous-owned businesses and visiting museums that highlight Native American history is an important way to support Indigenous communities.
Indigenous Artisans and Vendors: Local cultural and farmers markets often feature handmade goods by Indigenous artisans, such as jewelry, crafts, and artwork. Supporting these vendors not only benefits the artisans but also preserves Indigenous cultural practices.
Local Stores and Art Galleries: Some stores in Pensacola offer Indigenous-made jewelry, art, and craft pieces. Seek out these items at local art galleries or specialty shops, which often focus on cultural heritage and preservation.
Museums and Cultural Centers: Museums like the Museum of Florida History, Native American Cultural Center and Museum, Indian Temple Mound Museum feature exhibits on Native American history, including the Muscogee and Pensacola tribes. Visiting these places helps raise awareness of the region’s Indigenous past.
4. Promote Indigenous Cultural Awareness and Education
Fostering a deeper understanding of Indigenous culture is essential. Here are several ways to educate yourself and others:
Attend Cultural Events: Pensacola and the surrounding area occasionally host events celebrating Indigenous history, such as powwows, art shows, and educational talks. These events offer opportunities to engage directly with the community and learn about Indigenous culture. Learn more about the Santa Rosa Creek Band Event
Support Indigenous Education Programs: Look for programs aimed at teaching Indigenous history, culture, and traditions, whether offered by local libraries, schools, or universities. Supporting these programs can help ensure Indigenous voices are heard and respected.
Raise Awareness on Social Media: Use your platform to share stories, articles, and facts about the Indigenous peoples of Florida. Highlight the history, challenges, and ongoing work of these communities to spread awareness within your social circles.
5. Incorporate Land Acknowledgment into Your Marketing and Business Practices
For businesses, acknowledging the land on which you operate is a simple yet powerful act of respect. Pensacola sits on the traditional lands of the Muscogee and Pensacola tribes. Incorporating land acknowledgment into your marketing materials, whether in your website, social media, or corporate communications, is a way for businesses to show their support for Indigenous communities and recognize their history.
6. Marketing as a Tool for Indigenous Support
Local businesses and marketers can use their platforms to promote and support Indigenous communities. Here’s how:
Promote Indigenous-Owned Businesses: Feature Indigenous businesses in your marketing campaigns, share their stories, and promote their products through social media, newsletters, and website content.
Collaborate with Indigenous Organizations: Partner with Indigenous cultural organizations to co-host events, sponsor initiatives, or feature Indigenous artists in your marketing campaigns.
Cultural Sensitivity in Marketing: Ensure that marketing materials reflect respect for Indigenous cultures by avoiding cultural appropriation and highlighting authentic Indigenous voices.
Together, We Can Make a Difference
Supporting Indigenous peoples in the Pensacola area means actively engaging with their culture, advocating for their rights, and promoting awareness. Whether you’re supporting local Indigenous organizations, visiting businesses, or educating yourself and others, your efforts will help contribute to a future of respect, understanding, and shared growth.
As we move forward, let’s also remember that marketing and business practices can play a powerful role in raising awareness and fostering positive change for Indigenous communities in our local area. By incorporating land acknowledgment, supporting Indigenous events, and promoting culturally sensitive initiatives, we can create a more inclusive and respectful community for all.