top of page
A marketing agency laptop with a Google search open on the screen.

Pay-Per-Click Advertisting

We craft strategic marketing campaigns that deliver results.  By leveraging powerful channels like social media advertising and Google PPC (Pay-Per-Click) you'll reach your target audience and achieve your goals. While Google advertising costs and social media advertising costs can vary depending on factors like industry, target audience, and budget, our focus is on delivering measurable results.

Data-Driven Campaigns for Measurable Success

Our social media advertising services and Google pay-per-click advertising aim to achieve measurable results, maximizing your marketing spend.

The Science & Art of PPC

In-Depth Keyword Research & Strategy

The foundation of any successful PPC campaign starts with keywords. We don't just pick generic terms; our experts conduct in-depth research to identify the most relevant keywords your target audience searches for. We go beyond basic research, uncovering long-tail keywords and analyzing competitor strategies to ensure your ads reach the right people at the right time. This targeted approach maximizes your return on investment (ROI) and ensures your ads are seen by those most likely to convert.

Landing Page Optimization & Conversion Tracking

A well-written ad can pique interest, but a poorly designed landing page can kill conversions. That's why we don't stop at ad creation. We ensure a seamless user experience by optimizing landing pages. We ensure landing pages are visually appealing, relevant to the ad copy, and clearly communicate the value proposition.

Compelling Ad Copywriting & A/B Testing

Attention spans are short online, so your PPC ads need to grab attention fast. Our team of skilled copywriters create clear, concise, and persuasive ad copy that entices users to click. We also leverage A/B testing to optimize your ad copy for maximum performance. By testing different headlines, descriptions, and call-to-action phrases, we can identify the variations that resonate best with your audience, ensuring your ads deliver the highest click-through rates (CTRs).

Campaign Management & Performance Reporting

PPC campaigns are dynamic and require ongoing management to ensure optimal performance. Our team doesn't just set your campaigns live and walk away. We take a proactive approach, continuously monitoring campaign performance, analyzing data insights, and making adjustments as needed.

Additional Marketing Services

Emerald Strategic Marketing offers a data-driven toolbox to empower businesses. From defining your audience and crafting campaigns to managing social media and designing websites, they help you achieve measurable results. Their expertise also includes branding, graphic design, and PPC advertising, all supported by regular reporting and data-driven insights.

An employee at a digital marketing agency reviewing colors, fonts, photos, and other elements of company branding.
The laptop of an email marketing specialist with digital envelops flowing from it.
A social media manager looking at a client's social media profile on a cellphone.
A laptop, cellphone, and tablet with a website design template on the screen that are all responsive website designs.
A digital marketing agency meeting of employees at a table, putting together a marketing campaign.
Employees from a digital marketing agency working on a board to create a creative marketing strategy for a client
bottom of page