EMAIL MARKETING
As your email marketing specialist, Emerald Strategic Marketing turns emails into a powerful connection tool between you and your customers (or potential customers). We craft strategic email blasts and informative newsletters tailored to your audience's interests and your company goals. This ensures your message resonates, boosting engagement and keeping your brand top-of-mind.
From Open TO Action
Segmentation & Targeting
No more one-size-fits-all emails that don't connect with your diverse audience! Our segmentation expertise ensures your message reaches the right people at the right time. We'll analyze your current audience data to create a variety of targeted segments based on demographics, interests, or purchase history. This allows us to craft highly personalized email campaigns that resonate with each and every recipient.
Compelling Content Creation
Forget boring eblasts that don't connect with your audience and end up in the deleted folder. With our content creation services, we'll craft captivating emails that drive results. From the subject line and preheader, to the body of the email, our copywriters will create emails that resonate, whether it's educating or entertaining your audience. We tailor content to your specific goals, ensuring informative and effective email marketing.
Strategic Design & Optimization
Your emails deserve A-list treatment! We go beyond the written word with strategic design elements and optimization. We'll craft visually appealing emails with impactful calls to action (CTAs) that guide readers toward your desired outcome. A/B testing helps us refine and perfect subject lines, layouts, and CTAs to maximize engagement and click-through rates.
Analytics & Reporting
Data is your friend in email marketing! We don't just send emails and hope for the best. Our data-driven approach utilizes advanced analytics to track key metrics like open rates, click-through rates, and unsubscribes. This allows us to understand what resonates with your audience and what needs improvement. We'll translate these insights into actionable recommendations, constantly refining your email marketing strategy to maximize engagement and ensure a strong return on investment (ROI).
87% of brands say that email marketing is very critical to business success
ADDITIONAL SERVICES
Digital Marketing Services
Marketing Strategy
Branding
Email Marketing
Graphic Design
Social Media Management
Website Design
Campaign Creation
Pay-Per-Click (PPC) Advertising