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MARKETING STRATEGY &
Consulting

Achieve your brand's potential with our streamlined process. We define your audience, build a unique selling proposition, and set aligned SMART goals. Then, we map your journey with actionable steps and timelines, guiding you to success with clarity and efficiency.

What's included in Marketing Strategy & Consulting?

Whether your in-house team needs expert marketing advice or you’re looking for a hands-on project management partner, Emerald has you covered. We’re here to streamline your marketing strategy and help you execute it flawlessly with our digital marketing consulting and strategy services.

Market Research

We dig into competitor analysis, build detailed buyer personas, and perform a SWOT analysis to identify opportunities and position your business for success.

Growth Planning

From mapping your customer journey to selecting the right channels, crafting a killer content strategy, and optimizing for search engines, we help you create a roadmap that works.

Campaign Planning

We define clear goals, allocate budgets and hours, outline campaign elements, set timelines, and bring creative design elements to life for impactful marketing campaigns.

Website Strategy

Through an initial audit, optimization techniques, and tailored content recommendations, we transform your website into a high-performing marketing hub.

Branding

We refine or reinvent your brand’s voice, visuals, and overall identity to enhance awareness and resonate with your audience.

Lead Generation

By leveraging lead-generating assets like PDFs and landing pages, aligning marketing and sales efforts with automation, and implementing lead scoring and nurturing, we drive quality conversions.

Analytics

We implement loyalty programs, gather insights through surveys and feedback, and boost visibility with Google review initiatives to keep your strategies informed and effective.

61% of marketers consider generating traffic and leads to be their biggest challenge

Digital Marketing Services

Break Through The Digital Noise.

Amplify Your Brand Voice.
Two people working on a board creating a marketin strategy

Marketing Strategy & Consulting

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Branding

A person scrolling on social media.

Social Media Management

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Website Design & Optimization

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Email Marketing

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Graphic Design

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Campaign Creation

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Pay-Per-Click (PPC) Advertising

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