PAY-PER-CLICK ADVERTISING
Our creative team doesn't just brainstorm, they bring brilliant ideas to life. We understand that compelling visuals and messaging are key to capturing attention and driving results. From crafting captivating social media posts to writing engaging website copy, our team will develop the best content tailored to your target audience and campaign goals.
Traffic generated using PPC ads has a 50% higher chance of converting than organic channels.
The Science & Art of PPC
Planning
A customized PPC strategy is developed based on your business goals, target audience, and budget to ensure maximum ROI.
Keyword Research
Thorough keyword research and optimization target high-converting search terms, ensuring your ads reach the right audience.
Creative Design
Compelling ad copy and eye-catching visuals are crafted to drive engagement and encourage clicks.
Bid Management
Bids are monitored and adjusted to keep ads competitive and cost-effective, maximizing your budget.
Landing Page
Landing pages are designed and optimized to align with ads, providing a seamless experience that increases conversions.
Targeting
Targeting strategies, including demographic, geographic, and interest-based targeting, are set up, along with retargeting efforts to reach visitors who didn’t convert the first time.
A/B Testing
A/B tests on ads, keywords, and landing pages are conducted to continually optimize campaign performance and drive higher conversion rates.
Analytics
Real-time tracking and analysis are performed, with adjustments made to improve results, and regular performance reports are provided with actionable insights.
Choosing the Right PPC Solution
Search Ads
Search ads appear at the top of search engine results when users type in relevant keywords. These ads are intent-driven, meaning they target users actively searching for solutions.
Best for: Lead generation, high-intent searches,
brand awareness
Social Media Ads
Paid social ads target specific audiences based on demographics, job titles, interests, and behaviors. These ads can be in-feed, carousel, video, or story-based.
Best for: Targeting specific industries, increasing engagement, brand awareness
Display Ads
Display ads are visual banner ads that appear across websites in the Google Display Network and other ad networks. They help increase brand visibility and retarget website visitors.
Best for: Brand awareness, retargeting, driving traffic
Retargeting Ads
Paid social ads target specific audiences based on demographics, job titles, interests, and behaviors. These ads can be in-feed, carousel, video, or story-based.
Best for: Targeting specific industries, increasing engagement, brand awareness
Native Ads
Native ads blend seamlessly with website content, appearing as sponsored articles or in-feed posts, making them less intrusive than traditional ads.
Best for: Content promotion, lead nurturing
Why Choose Emerald for PPC?
Data-Driven Strategy: Every campaign is built on research, ensuring we target the right audience with the right messaging.
Custom Campaigns: We tailor PPC strategies based on your business goals, industry, and customer behavior.
Conversion Optimization: We don’t just focus on clicks - we optimize for conversions to maximize your ROI.
Transparent Reporting: You get clear, actionable insights into your campaign’s performance.
Digital Marketing Services
