Social media plays a vital role in the success of your business. According to Sprout Social, 55% of consumers learn about new brands on social.

It allows you to connect services and products with people from your community and even all over the world, share information and ideas, and build relationships. It can be a great way to stay up-to-date on current industry trends and showcase your company in a more personal way. Social media is a powerful tool that can be used to turn people outside of your current target market into loyal customers.

Tips to grow your audience through social

Create a customer service social media channel

You can do this through Instagram and Facebook direct messaging. It's a great way to answer customer questions, resolve issues, and provide support. Make sure to respond to customer inquiries promptly and in a friendly and helpful manner. When guests are able to rely on you to answer questions virtually, it strengthens the connection between the consumer and your business.

Create a relatable brand voice

Your brand voice should be consistent across all social media channels and should reflect the personality of your company. This will help you connect with customers on a more personal level. When new customers feel authenticity through social, they are more likely to progress past the consideration phase and into making the purchase stage.

Run contests and giveaways

This is a great way to generate excitement and engagement around your brand. When customers participate in contests and giveaways, they're more likely to remember your brand and become loyal customers. These are popular on Instagram and produce high engagement and reach through “Like this post, tag three friends, and share to your story for a chance to win!”

Share educational content

This could include blog posts, infographics, or videos that teach customers about your products or services. By providing valuable content, you'll position yourself as an expert in your field and build trust with your customers.

Be social and consistent

This means interacting with customers on social media, responding to their comments and questions, and participating in conversations. When you're active and engaged on social media, it shows that you're interested in building relationships with your customers. It is also important to keep your posts consistent. Decide on a posting schedule and stick to it so your content can stay top-of-mind with your customers.

Track your results

Use social media analytics to track your progress and see what's working and what's not. This will help you optimize your social media strategy for maximum results. Social media is a game of what works and what doesn't. It's okay to experiment with different tactics and strategies because individual social media algorithms are always changing.

Building relationships with your customers on social media takes time and effort, but it's worth it in the long run. By following these tips, you can create a strong online presence that will help you attract and retain customers. These relationships will help you increase customer loyalty, grow sales, and elevate your business. Learn how to increase your social media engagement