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July's Marketing Trends

Summer is in full swing and it's time again to see what's happening in the world of marketing! So let's jump into the HOTTEST marketing trends we're seeing right now.






😀 This Month's Marketing Trends 😀



Google Won't Index Sites That Do Not Work on Mobile Devices After July 5 (Search Engine Land)


This one could be a big deal for some of you! Starting July 5, 2024, Google will only use its mobile crawler to index websites. This means websites that are not accessible or don't load on mobile devices will no longer be indexed by Google and therefore won't appear in search results. However, having a mobile-friendly website is not required, as long as the desktop version loads on mobile devices.


 


LinkedIn Adds New Elements to Its Newsletter Creation Platform (Social Media Today)


LinkedIn is making updates to its newsletter creation platform, including a new interface for readers and new tools for creators. This is important for businesses because LinkedIn newsletters have seen significant growth and can be a valuable tool to reach a wider audience and establish your brand. With the new update, creators can now embed profiles, see staging links before publishing, and use an AI tool to generate cover images.  While you won't technically "own" your audience since it's on LinkedIn's platform, it can still be a useful tool to reach potential clients and grow your business.


 


AI Helps With Personalized Marketing Campaigns (Exploding Topics)


AI is becoming increasingly important in marketing as consumers seek more personalized experiences. Data shows that personalization efforts are effective, with 80% of consumers more likely to buy from a company that personalizes their experience. While some companies worry about data privacy, a surprising 90% of consumers are willing to share data for a better shopping experience. Examples of successful personalization include Crate and Barrel's "view in my room" AR feature and Netflix's recommendation algorithm. Despite the effectiveness, only 10% of businesses use personalization beyond basic strategies. The future of personalization may lie in offline experiences, with AI and advanced analytics helping businesses tailor in-person interactions. While the full impact of AI is yet to be seen, companies are already seeing significant ROI, with a 200% increase reported by some businesses that use AI personalization.


 


Repurposing Video Content Into Multiple Mediums With AI Tools (Social Media Examiner)


AI is a powerful tool for content creators who want to get more mileage out of their videos. Learn how to use AI to turn videos into blog posts, social media content, audio podcasts, and even short-form videos for platforms like TikTok.  While AI can automate tasks like transcription and generate content drafts, it's important to remember that human intervention is still needed for editing and polishing the final product. Additionally, there are several AI tools that can assist with various content creation tasks, including writing, image generation, audio editing, and infographic creation.


 


Are Algorithms Killing Creativity? (Media Post)


A discussion at Cannes Lions explored the influence of algorithms on creativity. New Yorker writer Kyle Chayka worries that algorithms are steering massive audiences toward a uniform cultural experience. Lucia Aniello, a television show creator, agrees, highlighting the importance of word-of-mouth discovery for fresh ideas.  Chayka suggests focused audience targeting for brands and sees email newsletters as a potential buffer against algorithmic control. Both Chayka and Aniello express reservations about AI in creative fields, arguing that it can't replace human connection, which is vital for artistic expression.


 


Google Spam Update Sparks Relentless Discontent (Search Engine Journal)


Google's latest spam update targets low-quality content and prioritizes high-quality, original content. This may benefit businesses that create informative and helpful content, but could negatively impact businesses that rely on low-quality content for SEO. Businesses may need to invest in creating high-quality content to avoid being penalized by Google's update.




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